Set in 2000 square foot store located in Manhattan’s 10th Ave. retail corridor, STORY is a retail concept that takes the point of view of a magazine, changes like a gallery and sells things like a traditional store. Every four to eight weeks, STORY completely reinvents itself – from the design to the merchandise – with the goal of bringing to light a new theme, trend or issue.
STORY, 144 10th Ave, New York, NY