Set in 2000 square foot store located in Manhattan’s 10th Ave. retail corridor, STORY is a retail concept that takes the point of view of a magazine, changes like a gallery and sells things like a traditional store. Every four to eight weeks, STORY completely reinvents itself – from the design to the merchandise – with the goal of bringing to light a new theme, trend or issue. The March STORY was all about the f-word: feminism, family, friendship, fair trade, fatherhood, etc. Stay tuned for their new STORY opening mid-April.
STORY 144 10th Ave. at 19th Street http://thisisstory.com