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Meet Tracey Berglund, a Brooklyn native, an established graphic artist, peripatetic adventurer and the artist behind The Girl in the Yellow Taxi. Her skills have taken her from NY to London to Brazil to Sweden and South Africa. She has undertaken projects for The Gap, IBM, The Rachael Ray Show, the United Nations. You might know Tracey from her work as the designer for the VH1 TV show ‘Pop-Up Video’.
Tracey has always strived to stay creative while having loads of fun…and making a living. Her desire to stay at the cutting edge has led her to her latest pursuit, the field of Graphic Recording.
Tracey, what is Graphic Recording?
Graphic Recording is currently a popular tool used to visually capture presentations and content made at large events, conferences and brainstorming sessions. Spoken conversations are drawn into pictures and words as the speakers address a live audience. I listen for key messages and synthesize complex concepts into symbols, words and my own unique style of illustration. This mixture of images and words help the subject come to life and tell a memorable story. Clients often use the story boards as ongoing tools after the event and share them on social media.
What has been your favorite Graphic Recording project?
I just finished illustrating at the Women Deliver 2016 Conference in Copenhagen where I illustrated speeches for Helen Clark, the former President of New Zealand, Melinda Gates of the Gates Foundation (who requested all my artwork be shipped back to her headquarters) and many other inspiring activists, entrepreneurs and global leaders who are working to improve the health, rights and wellbeing of women and girls around the world.
What are some of your favorite spots in New York?
- I love to wander around Prospect Park in Brooklyn and watch the dogs splash in the dog pond.
- My favorite place to sketch is on the subway. I have volumes of sketchbooks with incredible New York faces.
- I love to visit The Metropolitan Museum of Art; I always leave flowing with inspiration.
- My favorite place to treasure hunt is Housing Works thrift shop in Park Slope and Brooklyn Heights.
To see more of Tracey’s work visit: www.tra4art.wix.com/graphic-recording and www.traceyberglund.com